Company Profile
Namibia's own property and home magazine
Namibia's own property and home magazine
HouseFinder Magazine is a practical home-and-garden magazine - in print and online - that makes life easier for those who want to buy a home, build or make alterations, or try their hand at gardening and decorating. With 100% Namibian content, HouseFinder Magazine is a focused advertising medium for real-estate agents, developers as well as companies with property-related products and services.PUBLICATION DATES
- February/March
- April/May
- June/July
- August/September
- October/November
- December/January
LOOK AND FEEL
HouseFinder Magazine is letter-size and printed on high quality paper. The design is done professionally, with an elegant look making it one of Namibia’s top-quality publications. The six bumper issues per year are ‘perfect’ bound to ensure a long shelf life.DISTRIBUTION AND PRINT
Print run: 6 000 issues per edition (every 2nd month).HouseFinder Magazine is available to the public free of charge in wooden HouseFinder stands, which are filled regularly. Distribution is done at 150 outlets in Windhoek during a 6-week period and at more than 50 outlets at the Coast, including (but not limited to) architectural firms, restaurants, coffee shops, nurseries, retail outlets, selected consulting rooms, financial institutions, and real-estate agents.
DEMOGRAPHIC PROFILE
- The readers of HouseFinder are 40% male and 60% female.
- HouseFinder has a diverse age group, and the majority is 30+.
- The average HouseFinder reader is either a person interested in buying, renting or selling their property, or the homeowner with a vision to design or create a better lifestyle and wanting to stay up to speed with the market, ideas and trends.
- Our readers’ diverse income ranges from N$8 000 to N$100 000 + per month.
- Our readers’ LSM (living standard measurement) is 6 to 10.
- Experience of the past 5 years has taught us that our readers are now captivated by the regular articles, and there is also more activity from readers online and on social media.
HOUSEFINDER ONLINE & ELECTRONIC DISTRIBUTION
In addition to the printed magazine, we have our digital flip magazine online on the website for easy reference.The flip magazine is also distributed via Whatsapp.
The website was launched on 7 February 2007, and in 2014 the property search tool was included with a new look. The combination of the printed magazine and electronic distribution gives advertisers more than triple their exposure.
In August 2014 a new searchable database for agents as well as companies was added.
The new, live website was launched on 1 September 2019, depicting the new logo and upmarket property search option.
The clicks jumped from 16 000 to over 30 000 within one month. The website currently attracts more than 40 000 clicks per month.
Some articles in the printed magazine contain a QR Code to lead readers into exploring the whole article on the website. This was introduced to mitigate rising printing costs.
SOCIAL MEDIA
Social media play a major role in advertising and promoting a business. We now invest extra time into this trend to offer our valuable clients more exposure and value addition for their advertising dollar.Currently we have more than 15 000 (and rapidly growing) followers on our Facebook page. We invest extra capital into the Facebook page to extend its reach and boost all adverts that feature in the printed magazine. This enables our customers to get more visibility for their advertisements and promotes the HouseFinder brand name. (We reach up to 27 000 views through a boosted Facebook advert on our platform.)
Corporate adverts are promoted on our Instagram page which launched in January 2020.
